Connor Tomas O’Brien sat down with Nathan Farrugia and Anne Treasure to chat about effective online marketing for writers, as part of the Digital Writers’ Masterclass session, ‘Vertical Marketing, Online Presence, and Dino-Erotica’.
Anne, former Digital Marketing Executive at Momentum, spoke about how writers can achieve vertical marketing (i.e. marketing to a particular niche). She suggested writers can best market themselves by identifying a community of interest to write into, listing Goodreads and Readsocial as examples of vibrant global literary communities. Anne urged writers to maintain an active presence on social media, and ensure they use a consistent voice across all the various platforms. Anne created a slideshow about vertical marketing, which can be found here.
Nathan is a bestselling techno-thriller author who signed with Momentum after (to quote from his EWF bio) ‘inadvertently stalking his publisher on Twitter’. Nathan believes readers will judge the professionalism and quality your work by the appearance of your website. He said writers need to ask themselves the following two questions when setting up a website and/or blog:
Who are you?
What are you writing (what is your content)?
Nathan recommended keeping your website photo-centric, clean and uncluttered. He urged writers to carefully consider what appears ‘above the fold’ (before you scroll down your webpage). He listed Chris Allen and Matthew Riley as authors who have effective websites. He also noted that blogs can be just as effective as websites, listing the website of Momentum author Kylie Scott as an example of a strong and clear self-marketer. Nathan created a slideshow to illustrate effective author websites, which can find the slide show here.